Get your hair done
with Sabrina

Experience the captivating world of hair styling with our April Doll of the Month!

30 Years of Stories

Celebrate Our Generation’s milestone anniversary with fun surprises all year long!

Put your rubber boots on

And get creative in your garden!
Treat your besties to fabulous hair days with stylist Sabrina! Are you ready to transform your clients with styling accessories? Save 15% on Sabrina this April!
Buy now


Travel on Horseback. Saddle up for countryside fun with majestic horses, cute riding outfits, and a home on the range!

See Collection

How parents and kids feel about Our Generation!


I bought Our Generation playset for my son who is nearly 4 and he loves it

Birmingham West Yorkshire

Got Our Generation Ice Cream Truck for my daughter who will be 5 and asked for this for her birthday, we opened it up to check it all before hand and was surprised at just how many items you get. Amazing value, can’t wait to see her face as I’m not sure she realises quite how big it is. Super fast delivery too.


Very pretty dolls and the clothes are beautiful. thank you!

Mrs B
Tyne and Wear

Bought for a birthday present for my granddaughter. She loves it and has great fun doing different hairstyles.

Dungannon N. Ireland.

bought for my daughters 8 birthday present. Has been played with everyday. Have other OG stuff and we're adding to the collection

northern ireland