Majetsic, sparkly and festive!

Discover the NEW Birthday dolls in festive outfits!

Special Edition Dolls

Celebrate 30 years of OG with Ayra, Allyn and Anissa!

Magical stories with Twinkle!

Start November with the magic of Twinkle and get 15% off!

Lumi & Isabel are here!

Discover new adventures with this best friend duo!

30 Years of Stories

Celebrate Our Generation’s milestone anniversary with fun surprises all year long!
DOLL OF THE MONTH
TWINKEL
Make up magical stories with the tooth fairy Twinkle! She can't wait to wave her magic wand and give you a special surprise. Start November with Twinkle and save 15%.
Buy now

Equestrian

Travel on Horseback. Saddle up for countryside fun with majestic horses, cute riding outfits, and a home on the range!

See Collection

How parents and kids feel about Our Generation!

★★★★★

I bought Our Generation playset for my son who is nearly 4 and he loves it

Aine
Birmingham West Yorkshire
★★★★★

Got Our Generation Ice Cream Truck for my daughter who will be 5 and asked for this for her birthday, we opened it up to check it all before hand and was surprised at just how many items you get. Amazing value, can’t wait to see her face as I’m not sure she realises quite how big it is. Super fast delivery too.

Amanda
Essex
★★★★★

Very pretty dolls and the clothes are beautiful. thank you!

Mrs B
Tyne and Wear
★★★★★

Bought for a birthday present for my granddaughter. She loves it and has great fun doing different hairstyles.

VivQ
Dungannon N. Ireland.
★★★★★

bought for my daughters 8 birthday present. Has been played with everyday. Have other OG stuff and we're adding to the collection

jmc
northern ireland