Love Your Pet Day!

Celebrate with us and get 15% off our entire pet collection! Discount applied automatically at checkout

30 Years of Stories

Celebrate Our Generation’s milestone anniversary with fun surprises all year long!

Get ready for sweet dreams with Jovie!

Discover Jovie, February’s doll of the month and head into a world of sleepover fun!
DOLL OF THE MONTH
JOVIE
Head into a world of sleepover fun with Jovie and her friends! Are you ready for bedtime stories & sweet dreams? Save 15% on Jovie this Feburary!
Buy now

Equestrian

Travel on Horseback. Saddle up for countryside fun with majestic horses, cute riding outfits, and a home on the range!

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How parents and kids feel about Our Generation!

★★★★★

I bought Our Generation playset for my son who is nearly 4 and he loves it

Aine
Birmingham West Yorkshire
★★★★★

Got Our Generation Ice Cream Truck for my daughter who will be 5 and asked for this for her birthday, we opened it up to check it all before hand and was surprised at just how many items you get. Amazing value, can’t wait to see her face as I’m not sure she realises quite how big it is. Super fast delivery too.

Amanda
Essex
★★★★★

Very pretty dolls and the clothes are beautiful. thank you!

Mrs B
Tyne and Wear
★★★★★

Bought for a birthday present for my granddaughter. She loves it and has great fun doing different hairstyles.

VivQ
Dungannon N. Ireland.
★★★★★

bought for my daughters 8 birthday present. Has been played with everyday. Have other OG stuff and we're adding to the collection

jmc
northern ireland