Love Your Pet Day!

Celebrate with us and get 15% off our entire pet collection! Discount applied automatically at checkout

30 Years of Stories

Celebrate Our Generation’s milestone anniversary with fun surprises all year long!

Get ready for sweet dreams with Jovie!

Discover Jovie, February’s doll of the month and head into a world of sleepover fun!
Head into a world of sleepover fun with Jovie and her friends! Are you ready for bedtime stories & sweet dreams? Save 15% on Jovie this Feburary!
Buy now


Travel on Horseback. Saddle up for countryside fun with majestic horses, cute riding outfits, and a home on the range!

See Collection

How parents and kids feel about Our Generation!


I bought Our Generation playset for my son who is nearly 4 and he loves it

Birmingham West Yorkshire

Got Our Generation Ice Cream Truck for my daughter who will be 5 and asked for this for her birthday, we opened it up to check it all before hand and was surprised at just how many items you get. Amazing value, can’t wait to see her face as I’m not sure she realises quite how big it is. Super fast delivery too.


Very pretty dolls and the clothes are beautiful. thank you!

Mrs B
Tyne and Wear

Bought for a birthday present for my granddaughter. She loves it and has great fun doing different hairstyles.

Dungannon N. Ireland.

bought for my daughters 8 birthday present. Has been played with everyday. Have other OG stuff and we're adding to the collection

northern ireland